- Over Deliver
- Think Big
- Give New Insights, New Thinking
- Make your Boss Look Smarter
- Expand your Job
- Do more than your Job
- Broaden your Job
...OVERDELIVER...
"You must be the change you wish to see in the world"
Wednesday, October 3, 2007
Dear Graduate
Federal budget review
Australia's once in a lifetime chance to implement long term tax reforms
· Maintaining budget surpluses
· No net Debt
· Favorable economic growth, low unemployment, low inflation
·
Could the Australian government have been more responsible?
· The govern should have done better
· Could have saved more
· Could have better prepared Australia for the end of commodities boom, by identifying and pre funded infra structure projects
· Could have pre funded other non expenditure commitment
· More investments into education, skills training, research and development, measures to encourage participation in the labor force
· Undertaken far reaching reform of personal income tax system, broadening the base and using the revenue gained by removing concessions, exemptions, loop holes
· They have saved $15 billion
· They have done some measures to encourage increase participation in the labor force
· Supporting parents benefit
· Funded for medical research
· Tax rate reforms
· But they have not whole hearted embraced any of those things, the budget does represent a very significant missed opportunity
· They could have been more responsible by running bigger budgets surpluses or more adventurous
Are the tax cuts a catalyst for interest rate rises? Are the good times over?
· Business cycle – full employment, upward pressure on cost and prices, company profits are at high level, commodity price are high, government revenues are over flowing, high taxation on what we earn and spend
· Things are looking good, but it might be leading into a serious recession as a result of serious mistakes such as wages growing faster than productivity, mistake of failing to allow the Reserve Bank to lift interest rates a little bit in order to prevent inflation from raising rapidly and the mistake of over stimulating the economy through the budget by giving away revenue gains in the form tax cuts or cash handout on the opposite is required
Australia's resources boom and the global economy.
· Rise in commodity prices is the most important factor influencing the Australia’s economic environment
· Price of our exports has risen compared to the prices of our imports
Tax cuts or tax reforms? What should be the priorities for Australia?
· The population prefers tax cuts rather than Tax reforms
· The government lost its appetite for Tax reforms
What does the budget mean for the Australian labor market?
· Most of today’s labor market lack the skills in demand
· Employers are willing to pay more to retain or to attract skilled workers
"Most tears are shed over answered prayers than unanswered ones'
· Maintaining budget surpluses
· No net Debt
· Favorable economic growth, low unemployment, low inflation
·
Could the Australian government have been more responsible?
· The govern should have done better
· Could have saved more
· Could have better prepared Australia for the end of commodities boom, by identifying and pre funded infra structure projects
· Could have pre funded other non expenditure commitment
· More investments into education, skills training, research and development, measures to encourage participation in the labor force
· Undertaken far reaching reform of personal income tax system, broadening the base and using the revenue gained by removing concessions, exemptions, loop holes
· They have saved $15 billion
· They have done some measures to encourage increase participation in the labor force
· Supporting parents benefit
· Funded for medical research
· Tax rate reforms
· But they have not whole hearted embraced any of those things, the budget does represent a very significant missed opportunity
· They could have been more responsible by running bigger budgets surpluses or more adventurous
Are the tax cuts a catalyst for interest rate rises? Are the good times over?
· Business cycle – full employment, upward pressure on cost and prices, company profits are at high level, commodity price are high, government revenues are over flowing, high taxation on what we earn and spend
· Things are looking good, but it might be leading into a serious recession as a result of serious mistakes such as wages growing faster than productivity, mistake of failing to allow the Reserve Bank to lift interest rates a little bit in order to prevent inflation from raising rapidly and the mistake of over stimulating the economy through the budget by giving away revenue gains in the form tax cuts or cash handout on the opposite is required
Australia's resources boom and the global economy.
· Rise in commodity prices is the most important factor influencing the Australia’s economic environment
· Price of our exports has risen compared to the prices of our imports
Tax cuts or tax reforms? What should be the priorities for Australia?
· The population prefers tax cuts rather than Tax reforms
· The government lost its appetite for Tax reforms
What does the budget mean for the Australian labor market?
· Most of today’s labor market lack the skills in demand
· Employers are willing to pay more to retain or to attract skilled workers
"Most tears are shed over answered prayers than unanswered ones'
Tuesday, October 2, 2007
Is the Sky Falling?
- Housing
- Credit Market
- Repricing Risks
- Credit Squeeze
Does that sound familiar?...
There will be definitely a impact on the growth of the economy. If you have a mortgage with a flexible rate, that might hurt your financial situation.
Although, One can look at it with a different prospect...where is the opportunity? There is always crisis, smart people will find their opportunities... to buy cheap properties, cheap businesses, grab cheap labor needed.
Smart people jump in when times are rough and tough.
Don't panic, look for opportunities, look under the rock...this is the time to do it!Just think Opportunity, not just panic...
"We are fools whether we dance or not; so we might as well dance"
GEN Y
- Exciting
- Aggressive
- Independence
- Responsible
- Self-Aware
- Busy
- Greedy
- Social Responsibilities
- Ethics
- Courageous
- Thoughtful
They are young people with great capabilities. Gen Y is transforming the world with new ways of thinking and viewing things.
"A dream which is not interpreted is like a letter which is not read"
Monday, October 1, 2007
Curbside, We’ll Never Have Paris
AMONG the many reasons to suspect that Europeans are more gifted than Americans at enjoying urban life is this: they eat outdoors because it’s pretty. We eat outdoors even though it’s not.
By we I mean New Yorkers, and I specifically mean the New Yorkers who, from the first rumor of spring to the dying gasps of an Indian summer, insist on restaurants with sidewalk cafes, apparently believing that nothing sauces roasted chicken like the exhaust from an M104 bus and there’s no music more relaxing than the eek-eek-eek of a delivery truck in reverse.
On the narrow and sometimes cobbled byways of Paris, Rome or Barcelona, a sidewalk cafe most likely has a view, a mood, a purpose beyond fresh air. (To be fair, it isn’t so fresh there, either.)
On Broadway, Columbus or Lexington, a sidewalk cafe has traffic — pedestrian and vehicular — so dense and close that a diner has to learn not to flinch.
"Every moment lived conscioulsy is a step toward spiritual maturity"
By we I mean New Yorkers, and I specifically mean the New Yorkers who, from the first rumor of spring to the dying gasps of an Indian summer, insist on restaurants with sidewalk cafes, apparently believing that nothing sauces roasted chicken like the exhaust from an M104 bus and there’s no music more relaxing than the eek-eek-eek of a delivery truck in reverse.
On the narrow and sometimes cobbled byways of Paris, Rome or Barcelona, a sidewalk cafe most likely has a view, a mood, a purpose beyond fresh air. (To be fair, it isn’t so fresh there, either.)
On Broadway, Columbus or Lexington, a sidewalk cafe has traffic — pedestrian and vehicular — so dense and close that a diner has to learn not to flinch.
"Every moment lived conscioulsy is a step toward spiritual maturity"
Wednesday, September 19, 2007
OUT OF TIME
Two hundred years ago, natural resources and raw materials were scarce. People needed land to grow food, metal to turn into pots, and silicates and other natural elements to make windows for houses. Tycoons who cornered the market in these and other resources made a fortune. By making a market in a scarce resource, you can make a profit.
But in today's free market, there are plenty of factories, plenty of brands and way too many choices. With just a little effort and a little savings, we can get almost anything we want. You can find a TV set in every house in this country. People throw away their broken microwave ovens instead of having them repaired.
There is one critical resource, though, that is in chronically short supply. Bill Gates has just as much as you do. And even Warren Buffet can't buy more. That scarce resource is TIME. And in light of today's information glut, that means that there's a vast shortage of ATTENTION.
This combined shortage of time and attention is unique to today's information age. Consumers are now willing to pay handsomely to save time, while marketers are eager to pay bundles to get attention.
Interruption Marketing is the enemy of anyone trying to save time. By constantly interrupting what we are doing at any given moment, the marketer who interrupts us not only tends to fail at selling his product, but wastes our most coveted commodity, time. In the long run, therefore, Interruption Marketing is doomed as a mass marketing tool. The cost to the consumer is just too high.
The alternative is Permission Marketing, which offers the consumer an opportunity to volunteer to be marketed to. By only talking to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to calmly and succinctly tell their story, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers in a symbiotic exchange.
Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages.
Permission marketing is anticipated, personal, relevant. Anticipated-people look forward to hearing from you Personal-the messages are directly related to the individual.
Relevant-the marketing is about something the prospect is interested in.
Permission Marketing takes the cost of interrupting the consumer and spreads it out, over not one message, but dozens of messages. And this leverage leads to substantial competitive advantages and profits.
While your competition continues to interrupt strangers with mediocre results, your Permission Marketing campaign is turning strangers into friends and friends into customers.
The easiest way to contrast the Interruption Marketer with the Permission Marketer is with an analogy about getting married. It also serves to exemplify how sending multiple individualized messages over time works better than a single message, no matter how impressive that single message is.
"The foolish neither forgive nor forget, The naive forgive and forget, The wise forgive but do not forget"
But in today's free market, there are plenty of factories, plenty of brands and way too many choices. With just a little effort and a little savings, we can get almost anything we want. You can find a TV set in every house in this country. People throw away their broken microwave ovens instead of having them repaired.
There is one critical resource, though, that is in chronically short supply. Bill Gates has just as much as you do. And even Warren Buffet can't buy more. That scarce resource is TIME. And in light of today's information glut, that means that there's a vast shortage of ATTENTION.
This combined shortage of time and attention is unique to today's information age. Consumers are now willing to pay handsomely to save time, while marketers are eager to pay bundles to get attention.
Interruption Marketing is the enemy of anyone trying to save time. By constantly interrupting what we are doing at any given moment, the marketer who interrupts us not only tends to fail at selling his product, but wastes our most coveted commodity, time. In the long run, therefore, Interruption Marketing is doomed as a mass marketing tool. The cost to the consumer is just too high.
The alternative is Permission Marketing, which offers the consumer an opportunity to volunteer to be marketed to. By only talking to volunteers, Permission Marketing guarantees that consumers pay more attention to the marketing message. It allows marketers to calmly and succinctly tell their story, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers in a symbiotic exchange.
Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages.
Permission marketing is anticipated, personal, relevant. Anticipated-people look forward to hearing from you Personal-the messages are directly related to the individual.
Relevant-the marketing is about something the prospect is interested in.
Permission Marketing takes the cost of interrupting the consumer and spreads it out, over not one message, but dozens of messages. And this leverage leads to substantial competitive advantages and profits.
While your competition continues to interrupt strangers with mediocre results, your Permission Marketing campaign is turning strangers into friends and friends into customers.
The easiest way to contrast the Interruption Marketer with the Permission Marketer is with an analogy about getting married. It also serves to exemplify how sending multiple individualized messages over time works better than a single message, no matter how impressive that single message is.
"The foolish neither forgive nor forget, The naive forgive and forget, The wise forgive but do not forget"
PERMISSION MARKETING IS AN OLD CONCEPT WITH NEW RELEVANCE
Permission Marketing isn't as glamorous as hiring Steven Spielberg to direct a commercial starring a bevy of supermodels. It isn't as easy as running an ad a few more times. It isn't as cheap as building a web site and hoping that people find it on a search engine. In fact, it's hard work.
Worst of all, Permission Marketing requires patience.
Permission Marketing campaigns grow over time-the opposite of what most marketers look for these days. And Permission Marketing requires a leap of faith. Even a bad Interruption campaign gets some results right away, while a permission campaign requires infrastructure, and a belief in the durability of the permission concept before it blossoms with success..
But unlike Interruption Marketing, Permission Marketing is a measurable process. It evolves over time for every company that uses it. It becomes an increasingly valuable asset. The more you commit to Permission Marketing campaigns, the better they work over time. And these fast-moving, leveragable processes are the key to success in our cluttered age.
So, if Permission Marketing is so effective, and the ideas behind it not really new, why was the concept not used with effectiveness years ago? Why was this book just published?
Permission Marketing has been around forever (or at least as long as dating!), but it takes advantage of new technology better than other forms of marketing.
The internet is the greatest direct mail medium of all time, and the low cost of frequent interaction makes it ideal for Permission Marketing.
Originally, the internet captured the attention of interruption marketers. They rushed in, spent billions of dollars applying their interruption marketing techniques and discovered almost total failure. Permission Marketing is the tool that unlocks the power of the internet. The leverage it brings to this new medium, combined with the pervasive clutter that infects the internet and virtually every other medium, makes Permission Marketing the most powerful trend in marketing for the next decade.
As new forms of media develop and clutter becomes ever more intense, it's the asset of permission that will generate profits for marketers.
"Honour has not to be won: It has only not to be lost"
Worst of all, Permission Marketing requires patience.
Permission Marketing campaigns grow over time-the opposite of what most marketers look for these days. And Permission Marketing requires a leap of faith. Even a bad Interruption campaign gets some results right away, while a permission campaign requires infrastructure, and a belief in the durability of the permission concept before it blossoms with success..
But unlike Interruption Marketing, Permission Marketing is a measurable process. It evolves over time for every company that uses it. It becomes an increasingly valuable asset. The more you commit to Permission Marketing campaigns, the better they work over time. And these fast-moving, leveragable processes are the key to success in our cluttered age.
So, if Permission Marketing is so effective, and the ideas behind it not really new, why was the concept not used with effectiveness years ago? Why was this book just published?
Permission Marketing has been around forever (or at least as long as dating!), but it takes advantage of new technology better than other forms of marketing.
The internet is the greatest direct mail medium of all time, and the low cost of frequent interaction makes it ideal for Permission Marketing.
Originally, the internet captured the attention of interruption marketers. They rushed in, spent billions of dollars applying their interruption marketing techniques and discovered almost total failure. Permission Marketing is the tool that unlocks the power of the internet. The leverage it brings to this new medium, combined with the pervasive clutter that infects the internet and virtually every other medium, makes Permission Marketing the most powerful trend in marketing for the next decade.
As new forms of media develop and clutter becomes ever more intense, it's the asset of permission that will generate profits for marketers.
"Honour has not to be won: It has only not to be lost"
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